As Ever Brand Dismisses Australian Expansion Reports Following Netflix Partnership Split
Representatives for Meghan Markle’s lifestyle company As Ever have dismissed recent claims regarding planned expansion into Australian markets, labeling such reports as pure conjecture.
Recent media coverage suggested that the former royal couple would travel to Australia in the coming month for various private business meetings, charitable activities, and professional commitments. These reports indicated that the Duchess of Sussex intended to use these meetings to explore opportunities for extending her brand’s presence beyond American borders. The As Ever product line, which encompasses preserves, tea blends, and wine selections, currently maintains distribution exclusively within the United States.
A company representative firmly disputed these claims, stating that such information constitutes mere speculation without factual basis. The spokesperson emphasized that no concrete plans have been established regarding the timing or location of potential international market entry.
The representative further explained that expanding into new territories requires careful planning and strategic consideration, though the brand remains enthusiastic about exploring such possibilities as it enters its next growth phase. They concluded by encouraging observers to stay tuned for future developments.
These expansion discussions emerge shortly after As Ever concluded its partnership arrangement with the streaming platform Netflix. The entertainment company, which had initially supported the brand through its launch period and inaugural year of operations, announced the termination of their collaboration despite having previously established a comprehensive television and film production agreement with both Meghan and Prince Harry.
Netflix issued a statement acknowledging Meghan’s dedication to enhancing ordinary experiences through elegant simplicity as the driving force behind As Ever’s creation, expressing satisfaction with their role in realizing this vision.
The streaming service added that Meghan would continue developing the brand independently as originally planned, and they looked forward to witnessing how she would continue bringing happiness to homes globally.
As Ever’s representatives expressed appreciation for Netflix’s support during the launch phase and first year of operations. They noted experiencing significant and rapid business growth, indicating the brand’s readiness to operate independently. The company teased an exciting year ahead with plans to share additional developments.
This separation follows Netflix’s previous announcement of a multi-year content creation contract with the couple, designed to produce meaningful programming. The streaming platform had praised the couple’s influence and audience appeal, citing the success of their documentary series and Meghan’s cooking show, which reportedly drove consistent sell-outs of As Ever products.